Search Engine Optimization or SEO is a tool that every website seeks to use. It acts as a magic wand that proliferates website traffic by enhancing the visibility of the website or a web page to the web search engine users. It targets different types of searches which comprise of image search, video search, industry-specific search, news search and so on. Editing the content, adding HTML algorithms, adding specific keywords and using high-quality content are some of the major tactics of SEO that optimizes a website or a webpage by enhancing its viability in national and international searches.
As far as the types of SEO are concerned, it is of two types:
- On-page optimization
- Off-page optimization
On-Page Optimization
On-page optimization refers to all the methodologies that are undertaken within the coding structure of the website with an emphasis on improving its position in the search rankings. Improvements in the following areas can lead to the on-page optimization of the website that is:
- HTML tags
- Alt tags
- META tags
- XML and HTML site maps
- Website URL structure
- Site loading speech etc.
If you want to improve the performance of the website, there are two prerequisites to the structural up-gradation that are analysis and regular monitoring. If given utmost care, these prerequisites can add value to your website and can turnout to be an icing on the cake. There are no established prejudices and norms responsible for performing on-page optimization as every opportunity that comes in the path to improve the search engine rankings needs to be grabbed in good-faith of the website.
Off-page optimization
Off page optimization refers to all the methodologies that can be adopted outside the actual website with an emphasis on improving its position in the search engine rankings. Some of the prerequisites of off-page optimization include link building, brand mentions and social media marketing. It helps in building backlinks or references of the website which is a requirement of every website that exhibits high-quality content in it. Some of the SEO backlinks techniques are stated as follows:
- Guest Blogging
- Article sharing
- Document sharing
- Social bookmarking
- Business reviews etc.
If an off-page strategy turns out to be successful, it leads to the enhancement in the search engine rankings followed by greater exposure to the external environment which in turn acts as a catalyst in increasing the popularity of the website. It deliberately converts the visitors into prospective customers which shows the brand loyalty striving amidst the crowd and symbolises the strengthening of the customer base.
Thus, SEOs play a very prominent role in today’s business lifestyle and has become one of the most important ingredients in the recipe of a successful business. Popularity follows if the strategies concerning SEOs are used effectively and efficiently.